We created "Diamond" as a creative concept that represents symbol of strength, endurance and value. We have selected clean geometric shapes which symbolize elegance and style and combined with the new corporate colors of Societe Generale Group build a solid crystal grid that emphasize the solid foundations and values on which the future of the brand Societe Generale Group is built. Although this concept is composed of modern, futuristic and courageous forms, it is pure, but very powerful and very impressive.
"Diamond" is a compilation of geometric shapes and powerful colors that Societe Generale Group introduces in its modern banking approach. The concept suggests using carefully selected emotional and motivational messages inspired by the four postulates and values on which the brand is based: innovation, dedication, responsibility and team spirit.