Energy efficient loan by Ohridska Banka Societe Generale
When creating a name for the new loan, we started from the term "energy efficiency", which also defines the whole concept of the loan. This was our starting point, since the main benefits of the loan come precisely from the level of energy efficiency of the products, which increases proportionally with the return of funds for the users.
Why have we decided on the name "A ++ Credit"?
We think that this name is clear and recognizable to consumers and unambiguously directs them to what the loan refers to. This name will ensure that the product will stand out among competition. Also it will define the product as an innovative product that follows the latest trends in energy savings and in the meantime will become recognizable among consumers with a unique name that easily associates to something that is energy efficient.
As a template for the creative concept, we used the unified labeling of the level of energy efficiency of household products in Europe, which is the energy efficiency sticker.